The first step in the design of our clubs was to determine the basic shape. As is true with any new design, we wanted it to be special. A concept that could stand the test of time, appealing not only to traditionalists but also to the 90% of people who do not currently play golf.
We wanted to build a theoretical club head model that transferred the maximum energy to the ball at impact. To do this required using a computerized method called Finite Element Analysis, a computer model that predicts how an object reacts to real world forces; in our case, a golf ball.
Audi, BMW, Bugatti and Shelby are a few of the companies that had utilized the services of Dale Obeshaw. With over 25 years of experience, Dale provided the expertise in Finite Element Analysis, and in our case, its application to golf. The plan was to identify the ideal characteristics and shape of an iron type club head. One, which created the highest energy transfer from club head to ball at impact.
Bigger, smaller, fatter, thinner, the computer did the work. We battled function versus aesthetics, theoretical versus achievable as most were in conflict. For four months we traded thoughts and designs followed by computer analysis of the results.
The pictures were gorgeous. Vibrant colors flowing over a folding graphic mesh, like molten steel over an undulating surface with reds, greens and blues indicating the desired frequencies and shapes of the stainless steel we had chosen.
The first step was complete. We had “grown” a true organic club head. A design that emphasized function over form, while preserving the aesthetics traditionally recognized in the golf world today.
© EQUSGolf 2016
“The strength or force gained by motion or by a series of events.”
Regaining momentum after a nine month hiatus was difficult at best. To break the boredom and monotony of the standard micro-management, of a newly acquired heart, was a challenge. Momentum is a fleeting force. We had it, we lost it and just like that the outcome to our iron development project was in jeopardy.