THE EQUS GOLF STORY - CHAPTER 10 – MONEY
To start a project like this would require funding from a source that did not currently exist or tapping personal funds that were reserved for other more reasonable endeavors. That’s when I thought of the GEN-RULE.
When I was a kid, like every other child, my sister and I marked our heights on my grandparents’ doorjamb every time we visited. This was as much a ritual as it was a race “of sorts” to beat my sister to five feet. As my grandparents aged they sold their farmhouse and moved into town creating a dilemma for both my sister and I.
As usual, my dad came to the rescue and traced all of the heights on to a five-foot long plastic sheet. What a great save! The race continued, and an idea was born. This was the seed for the GEN-RULE.
Why write the heights of your children on a wall in a house that you most likely will move from. It didn’t make sense. I wanted my children’s heights on a tall, clear ruler that I could take with me when we moved. Unfortunately, or in my case fortunately, they did not exist.
A search of the Internet turned up everything from huge wooden growth charts to frilly cloth ones with strange animal prints, balloons or in one case a fish tank! Nobody made a simple, plastic, movable growth chart. So, I did.
It wasn’t too much of a challenge to locate several local plastic companies, an Amazon consultant and proceed with one of the most obvious evolutions of growth charts in this niche market. Without advertising or social media exposure, the ruler was a hit. The initial funding was complete. I could proceed with my golf clubs.
© EQUSGolf 2016
Also in Story
THE EQUS GOLF STORY - CHAPTER 19 – MOMENTUM
“The strength or force gained by motion or by a series of events.”
Regaining momentum after a nine month hiatus was difficult at best. To break the boredom and monotony of the standard micro-management, of a newly acquired heart, was a challenge. Momentum is a fleeting force. We had it, we lost it and just like that the outcome to our iron development project was in jeopardy.
