THE EQUS GOLF STORY - CHAPTER 2 - LRDC
I do not know where the sudden burst of creativity or urgency came from but, it was a very personal and passionate emotion that suddenly filled my life. Every waking moment was about doing things that had been put aside during my career as a physician. Family, friends, places, ideas, my list was full. I could not waste any time. I remembered the words an old friend once told me, “Mike, you’re dead a long time.” Crude, yet to the point, those five words emphasized that very real truth.
My company, LRDC, was created in October of 2010, three months after I was placed on the heart transplant list. Our mission was to design and create a truly revolutionary set of golf clubs, emphasizing qualities, that make golf a simpler game for all to play.
Our company’s goal was to develop a precision engineered, elegantly simple, yet sophisticated golf club design. We had our direction. Now, our reputation, leadership, experience and skill would provide the avenue. .
The EQUS irons exemplified this goal and projected our path to lead the discovery process for all those who strive for perfection and recognize the infinite possibilities along the way.
My company’s objectives were a result of this pursuit of perfection, recognizing that objectivity, thoroughness and precision are absolutes in any quest for knowledge.
© EQUSGolf 2016
Also in Story
THE EQUS GOLF STORY - CHAPTER 19 – MOMENTUM
“The strength or force gained by motion or by a series of events.”
Regaining momentum after a nine month hiatus was difficult at best. To break the boredom and monotony of the standard micro-management, of a newly acquired heart, was a challenge. Momentum is a fleeting force. We had it, we lost it and just like that the outcome to our iron development project was in jeopardy.
